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Welcome to Percival Property

The Percival Story

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The staging of the inaugural ‘Beach to Brother’ is just four weeks away!

Event Director Michael Maher said it was anticipated the trail running event would become a highlight on the calendar of competitive and novice runners, with more than 300 already signed on for 2016.

With races commencing from Port Macquarie Town Beach, Lake Cathie Beach (south) and Grants Beach (south),  runners will take in stunning scenery as they compete in what is a truly unique event with all races concluding atop North Brother Mountain, Dooragan National Park, Laurieton.

Property Management & Asset Care Principal Michael Percival described the event as a very welcome addition to the local events calendar and another reason that we are becoming known as ‘Sport Macquarie’.

“Trail running is booming as a sport and having a challenging race that showcases the beauty of our area can only bring great benefits to the Hastings,” said Michael. While Michael unfortunately won’t be lining up this year because of a long standing arrangement to babysit his beautiful granddaughter on the day, he will be the first to sign up for the 2017 event.

“We are very proud to support an important local event and look forward to seeing the race develop into a “must do” marathon for trail runners. It is certainly an incredibly beautiful and inspiring course.”

The Percival Property Marathon will be a 42.2km mixed terrain coastal run. An individual event, it will commence at Town Beach and continue along the coastal paths, beaches and trails to finish on the peak of North Brother Mountain.

The Enriched Health Care Team-Relay Marathon is for teams of between 2 to 5 athletes undertaking the same course as the marathon. It is compulsory for athletes to change at each designated point on the course covering varying distances for each leg.

A 21.1km mixed terrain coastal run has been created for the Coastal Sport & Fitness Half Marathon. This is an individual event, starting at Lake Cathie Beach (south), while the Higgins & Dix 10k Dash will commence at the Camden Haven Surf Club on Grants Beach (south).

On designing the course, Michael Maher has run the Marathon 11 times and his advice for those participating is to pick your shoes well!

“The variety in terrain/surface means you need an all-round shoe.  Some of the sections are tricky and can be slippery so make sure you have some shoes with good grippy soles.  There’s sand running (on low tide this year), trails, rock hopping, pathways, hills… you name it, and it’s in there!”

Michael said the support of the events sponsors had been exceptional and called for those who would like to volunteer to register their interest.

“The sponsors support so many things in our community, and they have all demonstrated their support once again to promote healthy activities in our region.

“The event is fundraising for Surf Lifesaving Clubs from Port Macquarie to Laurieton, so please show your support as they provide so much support to each and every one of us when we visit the beach.  Members from SLSC’s will be assisting at some of the aid stations.  You can show your support and make a donation during the entry process.   Additionally, if you feel you could assist on the day as a volunteer and be part of a great event, please email admin@beachtobrother.com.au! “

 

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Percival Property actively supports many local organisations and events and was a proud sponsor of this week’s Northern Division Championships hosted by the Port Macquarie Cycle Club!

The event attracted more than 100 of the best riders from here to the Queensland border with observers witness to some fierce racing across every event.

Riders competed for prize money and the title of Northern Division Champion.
Port Macquarie and Hastings Mayor Peter Besseling and MP Leslie Williams were special guests at the event, making presentations to athletes and taking a tour of the club’s facilities.

“Without the support of Percival Property this incredibly successful event simply wouldn’t have happened” said club President Greg Linsdell as he reflected on the level of support required from sponsors and the vast number of volunteers required to cater for such a large group of athletes.

“It was definitely worth it though,” said Greg.

“We have been able to show case our sport and facilities and generate a renewed interest in riders to compete in this terrific sport which has such a proud history in this region.”

Since 1898 cycling has been a part of the scene at Port Macquarie.

In that year the Port Macquarie Bicycle Club was formed and held it’s inaugural ride from town to the Sancrox area down what is now Hastings River Drive.

In the years that followed a cycle track was built by volunteers around Westport Park and public races were held on weekends and during fetes and carnivals to entertain the crowds. Road races started in Horton Street and were typically a 10-mile loop at speeds that would impress today’s riders on their carbon fibre steeds.

Today’s competitive cyclists race at Lake Innes on an enclosed road circuit and the former Pacific Highway, now known as Burrawan Forest Drive. With an impressive facility and a strong membership base the club has produced some outstanding athletes.

“Just a few weeks ago local lad Lachlan Morton won the prestigious Tour of Utah alongside his brother Gus,” said Greg.

“Another proud club member, Lauren Kitchen, is having a terrific season on the European circuit and narrowly missed selection for the Rio Olympics while riders like Liam Magennis are racing exceptionally well at a national level. All of this speaks to the fantastic pool of potential and club culture that fosters talent at Port Macquarie.”   

Greg Linsdell said the PMCC was actively welcoming new members and issued an invitation for interested people to contact him by emailing president@portmaccycleclub.com.au, or to come and watch a race and speak to riders in Burrawan Forest Drive.

You can see some great photos from the Northern Division Championships on the PMCC Facebook page or view video footage shot by Percival Property TV cameraman Andy Watts on the youtube.com. channel.

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Michelle Percival was front and centre at the launch of the 2016 ‘Stars of the Hasting’s Dance for Cancer’, being one of 10 locals with plans to take to the dance floor as they raise funds for Cancer Council NSW.

The mix of local business, community and local government identities have been paired with dance instructors who will dedicate the next 12 weeks to teaching their proteges one dance chosen from a mix of genres.

During the course of the 12 weeks, the dancers will not only hone their dance moves, but stage fundraising events to raise money for the Cancer Council NSW which funds research and provides cancer patients and their families with much needed support services in the Hastings region.

For Michelle, the opportunity to participate in what is becoming an iconic event on the Port Macquarie social calendar, is very close to her heart and forms a part of a personal journey with cancer.

Diagnosed with breast cancer in 2010, Michelle said her participation in an event that benefits an amazing cause was a privilege.

“I’m living my dream,” said Michelle.

“I’m alive, I’m doing something that I love and being able to support such an amazing cause is a gift.”

Paired with Joris Meertens from OceanStudiosSA, Michelle will be performing an interpretation of the Cha Cha and is looking forward to the challenge!

At this week’s launch event, Cancer Council NSW Community Relations Co ordinator Sarah Rogers said the organisation was proud to be able to offer the services it does locally, in no small part due to the support of local communities and major fundraising events like ‘Stars of the Hasting’s.

Support services currently in place include “Transport to Treatment’. This services provides free transport to treatment for cancer patients and their families living in the Hastings - more than 100 patients were provided with this service in the past 12 months.

Cancer Council NSW also supports Rotary Lodge, an accommodation facility located on the grounds of Port Macquarie Base Hospital for patients from surrounding communities having treatment at the North Coast Cancer Institute.

Legal and financial assistance and telephone, online and    community support groups are just a few more of the services the Port Macquarie region benefits from.

This year’s event will be held at Rydges Hotel on Friday, November 25th with tickets going on sale in September.

Stay tuned for more information about Michelle’s fundraising efforts and how you can assist Cancer Council NSW continue to provide services in the Hastings region...

Visit Percival Property TV on youtube.com to watch Louise Beaumont’s interview with Michelle  & Joris about the upcoming event!

 

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Percival Property Management & Asset Care have a near perfect rating with clients ranking customer service levels at 9.8 out of 10!

A recent survey to rate prospective tenant satisfaction with process and performance by the Leasing Team determined some overwhelming outcomes.

“We believe that our clients and customers are always right so we regularly ask them what is important to them so we can best meet their needs and wants,” said the office Principal Michael Percival.

“We can then tailor our services to suit the people in our marketplace.“

97 per cent of clients said the ease with which they could obtain inspection appointments at a convenient time was  a notable difference in the Percival service.

In what is a traditionally slower leasing period, Percival Property’s July statistics defied the trend.

The team signed 41 leases for the month and, as at August 3rd, had already approved 21 tenancy applications to commence in August and one for the month of September!

The Leasing Team credits its success to a finely tuned database of prospective tenants and their ability to match people with property.

The team, comprising Michael, Amanda Riess, Kerrie Thomas and Jessica Tarrant have created outstanding outcomes through targeted database marketing and the introduction of video to the marketing mix.

In ensuring properties are widely available to prospective tenants for review 24/7, the internet based marketing for properties incorporates professional photography, floor plans and the recent introduction of video to assist showcase a property’s attributes, local amenities and the lifestyle on offer in that precinct.

With a full time videographer now on staff, Percival Property TV will be developing a series of suburb profiles  to demonstrate the character of location and place a spotlight on the  attributes of Port Macquarie precincts.

Percival Property has identified more than 88 per cent of its enquiry from surveyed respondents was generated from the internet and has instigated a marketing plan that accommodates this trend.

During periods when there is an oversupply of rental properties available for lease, the Percival Property Leasing Team have created wonderful outcomes for their landlords through their marketing methods.

A reflection of the pace at which life moves in the present day is that people are time poor. Prospective tenants want the ability to obtain as much information about a property and its suitability at a time convenient to them.

The opportunity to assess a floor plan and take a video tour of a home places properties listed with Percival at  advantage  in what can be a ‘noisy’ market.

“Differentiating a landlord’s property in a crowded market and having a team working pro-actively with prospective tenants is a very real point of difference,“ said Michael.

“Ensuring pricing is on point in a changing market is a skill and akin to the property sales market where market forces determine the outcome.

“In placing a tenant we also look at lease end dates and rent review periods to establish the best outcome for our landlords in the management of their asset”.

Percival Property Management & Asset Care is justifiably proud of the service levels provided to both landlord, tenant and prospective tenant and continue to look at ways to further improve their clients’ experience.

The team encourages all feedback and invites current or past clients to contact the office on 6583 8606 or email propman@percival.com.au.

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In what is a first for the region, Percival Property has employed a full time videographer to showcase our clients’ properties and introduce Port Macquarie and its lifestyle to out of area buyers.

Wanting to excel in the marketing of property, our Principals Michelle and Michael are taking the extra step to establish the agency as an information source and have launched Percival Property TV as a vehicle to do that.

“Real estate is an interest and passion for the majority of people,” said Michelle.

“Being client-centric, creative, innovative and striving for continuous improvement, we have firmly established ourselves as leaders in our industry. We believe our keen understanding of the market, our unique approach and dedication to our client’s needs gives us a great platform on which to continually build,” she explained.

“We do work hard for our results,” said Michelle

“However, one of our proudest achievements comes from being awarded the most recommended real estate agency in Port Macquarie by independent website ratemyagent.com.au. To us this is a real indication we are on the right track!”

“We never stop learning and we never stop seeking improvement,” agreed Michael, whose team goes to great lengths to raise the bar in residential property management services.  

“The Percival team, across both the Sales and Property Management offices, are congruent with our guiding principles - always innovate, never stop developing as an individual, team or business, treat our clients with the utmost respect and care, and move forward with a common goal, which is to be the best at what we do on every level.”

With more than 30 years of experience in the property industry, Michael and Michelle spent much of that time locally establishing a successful real estate franchise.
In 2010 they realised a dream to create their own brand and selected a team of real estate professionals to help them achieve their end goal. This was to develop a property management office offering a premium service and then expand with the addition of a sales office.

“Underpinning our evolving plan for Percival Property is providing a superior client experience and excellence in real estate as both a service and conduit for information,” said Michelle.

“To that end, the introduction of Andrew Watts as a full time videographer to work with our teams will add a new and heightened dimension to the level of marketing we create for our clients and the information services we will now be in a position to provide.”

Andrew will be a familiar face to many in the region having worked with Prime7 News for 22 years as a cameraman and operated his own video production company filming real estate and events.

“The Percival teams are made up of people with diverse and different talents, but all with the same passion and love of the real estate industry.

“Our marketing professionals come from mixed backgrounds ranging from the television industry, newspaper journalism, public relations and real estate sales - each of which are dedicated to developing campaigns that generate optimum results for our clients and an overall exceptional experience.”

The Percival teams work to produce an unforgettable film event highlighting property features and the remarkable lifestyle Port Macquarie offers.

“Video cuts through the market clutter. We have found the emotional connection this creative marketing provides is a key ingredient to a successful property campaign whether the property is for sale, or for lease

“Buyers and tenants want as much information as possible before they emotionally invest in a property. Providing an intimate tour of a home and showcasing the location, people will not only fall in love with its features but the lifestyle it offers as well,” Michelle explained.

“As we welcome Andy on board and move forward with our creative plans, we invite you to tune into Percival Property TV! At present you can view our property films and weekly updates and as we progress there will be a catalogue of informational videos.

“Percival Property TV will be constantly evolving so keep watching… Sign up to the e-newsletter at percival.com.au to receive a link to our weekly update, subscribe to the Percival Property TV channel on youtube.com for new content alerts, or follow us on Facebook!”

 

Focus Interview October 2013

Michelle, can you tell us about the history of Percival Property...

I am just so excited to launch the sales arm of our local brand “Percival Property”.

I am very much a Port Macquarie local, born and raised here, attending the local infants, primary and high school when at 16, I secured a job in a new real estate offi ce working with Geoff Donnelly. From the very fi rst day I loved this industry. “Real estate is not just about property it is about people” and I knew I had found my lifelong passion.

Michael and I were married and we moved to Canberra where I became a real estate salesperson at the age of 20. It was commission only and there were very few women in the industry let alone young women, but I was very determined to succeed. I sold 5 homes in my fi rst week! 

We moved back to Port Macquarie in 1989 to raise our children Camille and Jesse, and I commenced selling for Graham and Jane Tink of First National Real Estate. I spent 5 years at First National achieving top salesperson in 1993, and with my dream of opening my own agency realised in December 1995.

Michael and I established and operated Laing + Simmons till October, 2010, being inducted into the hall of fame, winning offi ce of the year and achieving No 1 offi ce for sales volume from 19 96 till 2010 as well as being personally placed in the Top 10 for sales and listings in those years.

After being diagnosed with breast cancer in 2010 and needing 12 months of treatment, we sold the sales business and retained our property management.  The journey through breast cancer was life changing but underpinning that was always my great love of selling real estate. 

It was always our goal to one day have our own brand.  Percival Property - Property Management and Asset care was born, specialising in providing fi rst class service to landlords and tenants.  Michael and our established team of expert and very professional property managers will continue to operate Percival Property Property Management division at the same location in 4/111 William Street. 

This landmark day of the 1st November 2013 marks the commencement of our sales division of Percival Property.

Where is your new sales office located...

Our new offi ce is situated at Shops 3 & 4 William Street, just up from Snap Printing. We have created a “home environment” for our clients and staff, with a feature living wall garden, a large open plan living area with louvered windows and lots of light and northern sunshine! 

All are welcome to drop into our “home” to say hello when you are next in town.

Your new team at Percival Property Sales are highly skilled and experienced...

We have an extraordinary team that are all highly experienced real estate industry professionals.

Many of you will already know licenced real estate agent and Stock and Station Agent, Neroli Reid. Neroli is an award winning agent with 17 years experience who along with sons Simon and Scott grew up in Rollands Plains on the family farm. Having worked at Raine & Horne Wauchope and co-owned and operated Raine and Horne Port Macquarie, Neroli has won multiple state and national accolades in both sales and property management including National Property Manager and Number 1 Property Manager in NSW.

She is dedicated, determined, enthusiastic, honest hard- working and importantly – caring – summing up a work ethic that goes far in understanding how she has reached such celebrated heights in the industry. Neroli’s word of mouth reputation has led to many lifetime clients.

Jenny Magill is perhaps the best student of real estate I have ever trained.  Jenny is my personal assistant and sales associate. With a formal background in IT at Integral Energy, Jenny’s confi dence in risk taking and diversifying saw her establish one of the fi rst online nurseries. Jenny has an incredible work ethic and we have worked side by side over the past 2 years to build the brand Percival Property!

Jenny will be assisting me in sales and I am looking forward to continue to mentor her to become an award winning agent in her own right. Amanda Robinson is our responsible for our marketing and administration.

Amanda has 12 years in real estate, having worked within residential, rural, commercial and property management sectors in Wagga Wagga. Her strengths lie in marketing, advertising, publishing and data management.  Amanda has a great eye for detail and may we suggest you check out the news feed on our website to enjoy her regular blogs. She is married to Gwaine, with three beautiful sons attending MacKillop Senior Colledge and SCAS.

We are all looking forward to being of service to you.